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DJ SNCN

Delivery Leadership for Web and E-Commerce Teams

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© 2026 DJSNCN, Inc. All rights reserved.

Most web projects don’t fail on code.They fail on decisions nobody made.

I’m DJ Asuncion, an IT project manager for web and e-commerce teams. I came up through the operations floor rather than a certification track, so I spend less time maintaining Gantt charts and more time getting the right people to decide the right thing.

Start a conversation→Read the case studies↗
CurrentlyIT Operations & Project Manager
FocusWeb and e-commerce delivery
Experience15 years across operations and delivery

I learned delivery on a service floor, not in a certification course.

I started in 2010 as a customer service representative. It taught me something unglamorous and durable, and I have never found a project where it stopped being true.

When work goes wrong, it is rarely because nobody knew. It is because nobody owned it.

From there I taught myself digital marketing, moved into BPO operations and project management, and spent 2020 working through the FreeCodeCamp curriculum so I could hold my own in technical conversations rather than translate them second-hand. I have run web and e-commerce delivery ever since. The operations habit stayed with me: find the decision nobody is making, and make it easy to make.

Read the full background→
2010Customer service
2014BPO operations and project management
2020FreeCodeCamp full-stack curriculum
2020–IT operations and project management

What clients actually hire me to fix.

Control scope and delivery risk
  • Stop scope creep before it derails your timeline
  • Eliminate the Friday scramble with predictable delivery cycles
  • One source of truth for design, dev, and business stakeholders
  • Surface blockers weeks before they become launch delays
Align technical decisions with business goals
  • Delivery oversight across React, Next.js, Shopify, and WordPress
  • Faster engineering decisions with documented trade-off rationale
  • Launch confident: mobile-tested, QA-signed, release-ready
  • SEO and analytics requirements locked in before dev starts
Improve performance and delivery ROI
  • Eliminate process waste that slows teams and erodes margins
  • Less admin, more shipping — streamlined across Jira, ClickUp, and Notion
  • Give stakeholders the data they need to make faster decisions
  • Keep momentum post-launch with structured improvement cycles

Three projects, and what actually moved on each.

The ERG Media e-commerce storefront homepage

ERG

Project Manager

Outcome

The platform was delivered on time and within budget, protecting launch readiness and preventing overrun costs.

The team needed a scalable e-commerce platform delivered within a fixed launch window.

ShopifyCSSJavaScript
Visit live site ↗
The One Skin Shopify storefront homepage

One Skin

Project Manager

Lazy loading and code-splitting shipped without slipping the content calendar, and performance moved from a post-launch cleanup task into the release checklist.

ShopifyWebpackJavaScript
Visit live site ↗
The Rephuel e-commerce storefront homepage

Rephuel

Project Manager

Technical and content SEO shipped in sequence rather than competing for the same release windows, leaving the organic channel with a maintained foundation instead of a one-off push.

ShopifySEO toolsJavaScript
Visit live site ↗
See all project breakdowns→

If the plan stopped holding, that is the conversation.

Tell me where delivery is going sideways — the scope that keeps moving, the decision nobody will make, the date that stopped being believable. I read every message myself and reply within a day.

Start a conversation→

A good fit when

  • Scope keeps moving and nobody wants to be the one to freeze it
  • Design, engineering, and the business are working from different plans
  • The launch date is real and the path to it is not

Probably not when

  • You need someone to write the code, not to run the delivery
  • There is already clear ownership and the plan is holding
  • It is a one-week fix rather than a delivery problem