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DJ ASNCN

Delivery Leadership for Software, Web & E-Commerce Teams

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© 2026 DJ ASNCN. All rights reserved.

From brief to launch.Clear scope. Accountable delivery.

I’m DJ Asuncion, a project manager. Most of my work has been software, web and e-commerce builds: taking a brief to a launched product with the team, budget and client in step. Most recently, I ran AI data projects at Pareto Inc., working with frontier labs such as Anthropic, Google DeepMind, OpenAI, ByteDance and others.

Start a conversation→Read the case studies↗
Most recentAI Project Manager at Pareto Inc.
TenureJune 2025 – October 2026
Experience12+ years in operations and delivery

I learned delivery on a service floor. Training sharpened the practice.

I started in 2010 as a customer service representative. It taught me something unglamorous and durable, and I have never found a project where it stopped being true.

When work goes wrong, it is rarely because nobody knew. It is because nobody owned it.

From there I taught myself digital marketing, moved into BPO operations and project management, and worked through the freeCodeCamp curriculum so I could hold my own in technical conversations rather than translate them second-hand. Most recently, as an AI Project Manager at Pareto Inc., I managed AI data and model-evaluation projects. The operations habit stayed with me: find the decision nobody is making, and make it easy to make.

Read the full background→
2010Customer service
2014BPO operations and project management
2020–2025Operations & Project Manager — Mata Services
2025–2026AI Project Manager — Pareto Inc.

What clients actually hire me to fix.

Delivery methods & tools
  • Agile — Scrum, Kanban; project planning
  • Scope/timeline management; risk & blocker management
  • Workflow design/Lean Six Sigma; SOPs & documentation
  • Contributor/vendor management; stakeholder reporting
  • Tools: Linear, Slack, Zendesk, Google Workspace, ClickUp, Basecamp
Manage scope and delivery risk
  • Review scope changes against the project timeline
  • Plan delivery cycles
  • Maintain shared project information for design, dev, and business stakeholders
  • Review blockers as part of launch planning
Align technical decisions with business goals
  • Delivery oversight across React, Next.js, Shopify, and WordPress
  • Document trade-off rationale for engineering decisions
  • Release checklists covering mobile testing and QA sign-off
  • Review SEO and analytics requirements during development planning
Review workflows and plan follow-up work
  • Review team workflows
  • Coordinate project workflows across Jira, ClickUp, and Notion
  • Share project data for stakeholder decision-making
  • Plan structured reviews and follow-up work after launch

Three projects, and what actually moved on each.

The ERG Media e-commerce storefront homepage

ERG

Project Manager

Outcome

I coordinated launch planning through sprint-based planning, scope control, and stakeholder signoff checkpoints.

The team needed a scalable e-commerce platform delivered within a fixed launch window.

ShopifyCSSJavaScript
Visit live site ↗
The One Skin Shopify storefront homepage

One Skin

Project Manager

I coordinated lazy loading and code-splitting implementation as part of performance work in roadmap planning.

ShopifyWebpackJavaScript
Visit live site ↗
The Rephuel e-commerce storefront homepage

Rephuel

Project Manager

I coordinated technical and content SEO tasks with clear ownership and rollout sequencing across release cycles.

ShopifySEO toolsJavaScript
Visit live site ↗
See all project breakdowns→

If the plan stopped holding, that is the conversation.

Tell me where delivery is going sideways — the scope that keeps moving, the decision nobody will make, the date that stopped being believable. I read every message myself and reply within one business day.

Start a conversation→

A good fit when

  • Scope keeps moving and nobody wants to be the one to freeze it
  • Design, engineering, and the business are working from different plans
  • The launch date is real and the path to it is not

Probably not when

  • You need someone to write the code, not to run the delivery
  • There is already clear ownership and the plan is holding
  • It is a one-week fix rather than a delivery problem