Projects

Project Manager

Problem: The brand needed a responsive storefront that could support growth without creating delivery friction between teams.

Constraints: Multiple stakeholders across creative, development, and operations had competing priorities and dependencies.

Approach: I established a shared delivery cadence, aligned owners by milestone, and ran decision-focused cross-functional checkpoints.

Outcome: Launch execution became more predictable and handoff delays were reduced, improving time-to-release confidence across teams.

Project Manager

Problem: Mobile users were underperforming due to an inconsistent commerce experience across devices and browsers.

Constraints: Cross-browser behavior and responsive quality had to be fixed without slowing delivery velocity.

Approach: I coordinated design-dev QA loops, prioritized responsive fixes, and enforced browser-specific acceptance criteria.

Outcome: Mobile traffic increased by 30%, expanding qualified acquisition from mobile channels and improving top-of-funnel performance.

Project Manager

Problem: The team needed a scalable e-commerce platform delivered within a fixed launch window.

Constraints: Scope expansion risk and tight timeline pressure were affecting multiple workstreams.

Approach: I ran sprint-based planning with strict scope control, weekly risk review, and stakeholder signoff checkpoints.

Outcome: The platform was delivered on time and within budget, protecting launch readiness and preventing overrun costs.

Project Manager

Problem: The site experience needed a UX refresh to improve engagement while preserving premium brand identity.

Constraints: Brand consistency had to be maintained while modernizing interaction patterns.

Approach: I aligned design and engineering on reusable UI standards, review cycles, and implementation quality gates.

Outcome: User engagement increased by 25%, indicating stronger interaction quality and improved on-site experience.

Project Manager

Problem: Slow page performance was hurting mobile user experience and conversion potential.

Constraints: Performance gains were required without compromising content quality or release timelines.

Approach: I prioritized performance work in roadmap planning and coordinated lazy loading and code-splitting implementation.

Outcome: Load time decreased by 40%, improving usability on mobile and reducing friction in conversion paths.

Project Manager

Problem: Organic discoverability was limiting sustainable growth for the e-commerce channel.

Constraints: SEO improvements needed to align with existing content, technical constraints, and release cycles.

Approach: I led SEO implementation planning across technical and content tasks with clear ownership and rollout sequencing.

Outcome: Organic traffic increased by 50%, improving non-paid acquisition and strengthening long-term growth efficiency.